Social Media Manager

  • Location: Davenport, FL
  • Type: Direct Hire
  • Hybrid
  • Job #8589

Social Media Manager/Content Creator
Responsibilities:

  • • (Re)launch The Brand social accounts across Instagram, Facebook, LinkedIn, and TikTok to increase brand awareness and follower counts.
  • • Collaborate with our copywriting and design team to brainstorm on-brand, culturally relevant content ideas and campaigns (paid and organic).
  • • Create original content tailored for each platform, including but not limited to images, videos, GIFS, and copy.
  • • Routinely visit our properties to capture footage and photos for use within social posts.
  • • Collaborate with in-house or freelance designers to design original posts, as needed.
  • • Vet and manage influencer partnerships, including ensuring that the influencer content is on-brand, monitoring its performance, and posting/ reposting content on our O&O social channels.
  • • Plan, build, and maintain our social marketing calendar, including identifying important dates and events, and aligning our content accordingly.
  • • Perform research on market/ cultural/ platform trends and audience preferences.
  • • Develop a strategic content roll-out plan; publish and/or schedule social posts accordingly.
  • • Oversee cross-platform community management, including communicating with followers by responding to inquiries in comments and DMs.
  • • Establish KPIs for organic performance; analyze key metrics to measure audience engagement and sentiment; collect and share learnings & takeaways.
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Patti RichardsPatti Richards

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