Job Summary:
Responsibilities focus on content creation across all channels with additional focus on online Marketing for Social/Paid and Reputation Management.
Duties/Responsibilities:
Content
- Contribute to the content ideas and create content for various channels and asset types, including evergreen web content and blog posts, email, social posts, infographics/video scripts, ads, presentations, and collateral – ensuring consistent tone of voice across all channels.
- Assist with developing communication strategies and editorial calendars
- Research and understand applicable subject matter
- Understand audience-specific relevance and messaging nuances; build storylines
- Manage internal review process and coordinate with other team members on the execution
Social Media
- Manage ShelterPoint’s social presence and social editorial calendar for a meaningful social presence; monitor effectiveness of posts to continuously improve engagement
Online Reputation
- Coordinate ShelterPoint’s online reputation management:
- Monitor incoming reviews/post, post responses where needed, funnel issues internally to right person, consolidate monthly report and list of suggestions
- Act as day-to-day liaison for reputation vendor
Paid Media
- Conduct paid media campaigns/SEM either in-house or in conjunction with an agency
- Where an agency is involved, act as day-to-day liaison, coordinate efforts, and ensure timely and accurate completion of agency’s deliverables
- Collaborate with other team members on the set-up of campaigns, including landing pages, assets, UTMs, Salesforce/Pardot campaigns, reports & dashboards
- Use testing to continuously improve campaign results
Other Marketing
- Help with inbound lead cleaning and research in Salesforce
- Stay abreast of new methodologies, tools and technologies
- Work with marketing peers and cross-functional teams to
- Support overall integrated campaign strategy and plans, working with the Marketing team to implement key themes and messages
- Conduct A/B tests, share learnings with Marketing team for decisions on how to optimize
- Manage lead source tracking for campaigns using inbound links in coordination with team
- Help out with design-related tasks, execution/deployment of content, and other department/administrative/operational efforts as needed.
Required Skills/Abilities:
- Ability to understand complex information (such as insurance regulations), distill difficult subject matter into easy-to-understand content, and to do that from the lens of the customer, with constant focus on why is this relevant, what it means, and how it impacts the customer
- General understanding of content and language on SEO
- Understand the logistics and parameters of conversion tracking to assure proper lead source identification (e.g. UTMs, ideally their Google Analytics implications and Salesforce integration)
- Proven problem-solving aptitude along with critical and data analysis skills
- Self-starter with initiative and the natural inclination to go get answers
- Quick learner who can take on to new challenges easily
- High attention to detail, deadlines and processes
- Works well in team and matrix organization
- Exemplary work ethic and follow-through with results
Education and Experience:
- BA
- 2-3 years of experience
- Copywriting
- MS Office (Excel/Word/PowerPoint)
- Google Analytics
- SEM tools
- Adobe PhotoShop, InDesign
- Motion graphics/video editing; web design
- Marketing Automation platforms
- Salesforce.com
- CMS platforms
- SEO platforms
- Webinar platforms
- Content Management Systems
