Global Marketing Manager

  • Location: New York, NY
  • Type: Direct Hire
  • Hybrid
  • Job #8849

Seeking a Global Marketing Manager, NYC 


Major Duties & Responsibilities:

  • Assist in the development and execution of strategic vision and brand marketing plans for the brand.
  • Manage all aspects of program development from concept to final program delivery, on time and within COG guidelines and budget.
  • Lead new product launches, from ideation to commercialization – including briefing meetings to kick-off program development, tracking key milestones in weekly cross-functional meetings, submitting and updating briefs and cost feasibilities, and reviewing product artwork mechanicals.
  • Lead the commercialization process and execution of marketing activities for assigned launches with cross-functional teams including Product Development, Packaging, Creative, and Digital to ensure timetable/milestone adherence. 
  • Support national go-to-market activation including in-store displays, merchandising; print and digital media; social media and influencer marketing, sampling, and education 
  • Present at key internal & external meetings (e.g. national sales meetings, retail market meetings)
  • Be the key point person on the team for all Market analysis (Circana, etc) including competitive insights
  • Lead SKU rationalization working closely with sales and supply and demand planning team. 
  • Owner of competitive intelligence for new skincare launches including products, key claims, key technologies, SRP, packaging and design 
  • Support budgeting and invoicing working with finance and accounts payable.

Key Elements for Success:

  • Creativity and thorough knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs.
  • Knowledge of the functions of product development, packaging design, advertising, and sales and their effect on product marketability, as well a skincare/beauty consumer trends
  • Must be flexible and determined; possessing the ability to handle a multitude of projects and the willingness to put in the time necessary for success.   
  • Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional teams.
  • Demonstrate ownership of programs, embracing both big picture objectives and follow through on details, and take initiative to problem solve.
  • Excellent written and verbal communication (expert in PPT)
  • Strong analytical skills (strong in Excel and data analytics)
  • Creative thinker – works with diverse teams to get the best output.


Education &/or Experience:

  • Bachelor’s degree or equivalent from an accredited university with a focus on Marketing
  • MBA a plus
  • Approximately 5+ Years of Relevant Marketing / Brand Management Experience 
  • Must have experience in Beauty Category 
  • Experience working on digital media campaigns
Estimated Compensation: $80,000.00 - $100,000.00 Per Year
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Kaitlyn McIlvaine JonesKaitlyn McIlvaine Jones

Recruiting Manager, Digital Marketing & eCommerce

(201) 706-7879

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