Strategic Marketing Leader

This featured candidate enhances customer interactions and experiences through data-driven initiatives! Please take a moment to review his professional summary:

PROFESSIONAL HIGHLIGHTS

  • An expert in digital marketing who builds and sustains relationships with prospects and customers through growth and performance marketing and integrated marketing strategies.
  • Skilled at understanding customer needs and expectations to provide data-driven solutions that enrich customer value and engagement, and increase brand recognition.
  • Enjoys collaborating with stakeholders at all levels to solicit ideas, conduct analyses, and generate strategic marketing plans that improve sales pipeline, profitability, and stronger return on investment (ROI).

FUNCTIONAL/TECHNICAL SKILLS

  • Digital Marketing: Omni-channel campaigns, CRM optimization, and social and paid media.
  • Growth and Performance Marketing: Demand generation, sales pipeline development, funnel progression using customer intent, thought leadership and content syndication.
  • Customer Experience and Engagement: Customer journey mapping, loyalty and retention strategy, customer advocacy program design.
  • Transformation and Automation: Builds marketing technology (MarTech) solutions, leads digital transformation, and change management
  • Analytics and Data Interpretation: Derives customer insights, Data-driven decision-making, and reporting and key performance indicator (KPI) measurement
  • Business Strategy: Roadmap and forecast development, competitive analysis and positioning, translates strategy into execution plans, experience in B2B, B2C, and B2B2C
  • Brand Management: Brand development and positioning, scorecard and net promotor score (NPS) tacking
  • Budget Management: Budget allocation and optimization, cost-effective strategies, forecasts and roadmap development
  • Cross-functional Collaboration: Leads across diverse teams and effective communication skills
  • Product Launch Management: Go-to-market strategies, product positioning and promotion, program tracking and reporting
  • Leadership and Team Management: Leading marketing teams, coaching and team building, and cross functional leadership

YEARS OF EXPERIENCE: 25 years of marketing experience spanning various industries with top tier fortune 100 companies
CAREER GOAL: currently seeking a senior director / VP role
PREFERRED LOCATION: NYC Metro

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