This featured candidate enhances customer interactions and experiences through data-driven initiatives! Please take a moment to review his professional summary:
PROFESSIONAL HIGHLIGHTS
- An expert in digital marketing who builds and sustains relationships with prospects and customers through growth and performance marketing and integrated marketing strategies.
- Skilled at understanding customer needs and expectations to provide data-driven solutions that enrich customer value and engagement, and increase brand recognition.
- Enjoys collaborating with stakeholders at all levels to solicit ideas, conduct analyses, and generate strategic marketing plans that improve sales pipeline, profitability, and stronger return on investment (ROI).
FUNCTIONAL/TECHNICAL SKILLS
- Digital Marketing: Omni-channel campaigns, CRM optimization, and social and paid media.
- Growth and Performance Marketing: Demand generation, sales pipeline development, funnel progression using customer intent, thought leadership and content syndication.
- Customer Experience and Engagement: Customer journey mapping, loyalty and retention strategy, customer advocacy program design.
- Transformation and Automation: Builds marketing technology (MarTech) solutions, leads digital transformation, and change management
- Analytics and Data Interpretation: Derives customer insights, Data-driven decision-making, and reporting and key performance indicator (KPI) measurement
- Business Strategy: Roadmap and forecast development, competitive analysis and positioning, translates strategy into execution plans, experience in B2B, B2C, and B2B2C
- Brand Management: Brand development and positioning, scorecard and net promotor score (NPS) tacking
- Budget Management: Budget allocation and optimization, cost-effective strategies, forecasts and roadmap development
- Cross-functional Collaboration: Leads across diverse teams and effective communication skills
- Product Launch Management: Go-to-market strategies, product positioning and promotion, program tracking and reporting
- Leadership and Team Management: Leading marketing teams, coaching and team building, and cross functional leadership
YEARS OF EXPERIENCE: 25 years of marketing experience spanning various industries with top tier fortune 100 companies
CAREER GOAL: currently seeking a senior director / VP role
PREFERRED LOCATION: NYC Metro