This featured candidate is an analytical eCommerce leader helping national health and wellness brands successfully execute conversion rate optimization strategies to achieve significant online growth! Please take a moment to review her professional summary:

PROFESSIONAL HIGHLIGHTS

• Established and executed data-driven marketing strategies across digital channels, boosting overall conversion from 2.9% to 6% by redesigning storefront and implementing new rating and review platforms.
• Executed lifecycle marketing strategies for a national retailers eCommerce platform, resulting in a 120% increase in annual revenue by focusing on customer needs and aligning product assortment with market demand.
• Led a digital merchandising team responsible for over 100K SKUs, achieving over $100M annually in sales by developing customer-centric strategies and optimizing product offerings.

FUNCTIONAL/TECHNICAL SKILLS

• Deeply experienced in leading and developing eCommerce operations teams, overseeing third-party (3P) relationships to bring personalization, rating and review services, fraud prevention, and bringing customer retention strategies to life on site.
• Highly-skilled across a variety of Customer Relationship Management (CRM), email marketing, and marketing automation platforms.
• Extremely well-versed in user experience (UX) optimization, digital merchandising, product lifecycle management, and data-driven decision making along with revenue growth and performance management.

YEARS OF EXPERIENCE: 14+ years in eCommerce operations and digital marketing
CAREER GOAL: Currently seeking senior-level leadership role in eCommerce