This featured candidate excels in transforming editorial workflows, driving cross-functional collaboration, and delivering high-quality, award-winning, mission-driven content that aligns with brand identity and resonates with diverse audiences. She is highly-experienced at leveraging data analytics and market insights to create scalable content strategies that enhance engagement, drive sales, and align with organizational goals! Please take a moment to review her professional summary:

PROFESSIONAL HIGHLIGHTS

• Recipient of multiple prestigious industry awards, including the Mom’s Choice Award Gold and National Parenting Product Award, for developing innovative and impactful content strategies.
• Managed a team of editors and designers to create more than 2,000 new print and digital assets within 11 months, coming in on-time and on-budget
• Gained and applied quantitative and qualitative customer insights, building a 3-year product roadmap.
• Championed diversity and inclusion strategy as the founding member of a Diversity, Equity, and Inclusion (DEI) Council: Planning and leading keynotes, managing new member selection, and administering the onboarding process.
• Directed strategic initiatives to launch more than 60 learning titles, achieving significant market penetration and sales growth.
• Amplified sales to over 1.5 million copies of multiple titles, fueling revenue as it fit the needs of parents seeking at-home learning solutions during the pandemic.

FUNCTIONAL/TECHNICAL SKILLS

• Customer Acquisition Cost (CAC) Analysis
• Incremental ROAS (iROAS) Optimization
• Website Conversion Rate Optimization (CRO)
• Personalization, market trend analysis, and AI-driven marketing
• Campaign data analytics (e.g., Google Analytics, Tableau)
• Editorial strategy and content quality assurance
• High-volume, high-quality content production
• Workflow optimization and project management
• Streamlining editorial workflows for efficiency and consistency
• Multi-platform content creation (digital and print)
• Cross-functional leader and skilled collaborator who fosters innovation and teamwork
• Diversity, equity, and inclusion (DEI) strategy implementation in media and content development

CAREER GOAL: Currently seeking a Director or Senior Director level position
PREFERRED EMPLOYMENT TYPE: Full-time, permanent
PREFERRED LOCATION: Hybrid, greater NY Metro