This featured candidate is a hands-on marketing strategist who leverages 1st, 2nd, and 3rd party data to create consumer/customer insights for go-to-market (GTM) campaigns! Please take a moment to review his professional summary:

PROFESSIONAL HIGHLIGHTS

• Built a customer lifecycle segmentation framework for audience development.
• Leveraged the segmentation capabilities to create and deploy more relevant messaging and offer strategies designed to optimize engagement and conversions.
• Significantly increased new customer acquisitions by introducing Best Customer look-a-like models enhancing the existing paid media algorithms.
• Significantly increased customer retention and repeat shopping metrics by deploying more targeted strategic email campaigns resulting in significantly higher open and click-through rates (CTR).
• Built closed loop A/B testing to measure the incremental lift in traffic, conversion (CVR), average order value (AOV), and return on ad spend (ROAS) as a result of the strategic recommendations incorporated into GTM campaigns.

FUNCTIONAL/TECHNICAL SKILLS

• Strong analytics background creating data-derived strategic positioning based on real data insights.
• Exceptional storytelling capability that combines the factual intelligence of data with strategic implications, use cases, and GTM recommendations.
• Collaborative communication skills to verbally and orally provide a clear and concise strategic vision.

YEARS OF EXPERIENCE: 25 years in the client, agency, and marketing services sectors.