
Why Trade Spend Talent Has Become Critical to CPG Profitability
For consumer packaged goods (CPG) companies, profitability is under pressure from every direction. Inflation continues to reshape consumer purchasing behavior, retailers are demanding more promotional support, and private label brands are gaining market share. Meanwhile, executive teams are expected to deliver profitable growth—not just top-line revenue. Against this backdrop, trade spend has become one of the most closely scrutinized investments








